I'm Hillary. Licensed cosmetologist, founder of @hairystylesforkids, and mom of five. For years, I shared hair tutorials with a community of 250,000 other moms on Instagram. They kept asking what hair products I was using. The truth was, nothing I'd tried was clean or effective enough to feel good about. Not for our own daughters, and definitely not to recommend to other families. So my husband Michael and I built MAEN.

What started with hair tutorials in our bathroom has grown into a clean haircare brand trusted by families across the country. But every product still gets tested in the same place it was born: real bathrooms, on real kids, every morning.

At MAEN, clean and effective aren't a trade-off. Every formula is built from scratch with our chemists working inside strict guidelines. Every ingredient has to meet The MAEN Standard for safety, performance, and simplicity.

Clean ingredients parents trust. Real performance kids love. From the first brush to the final style.

We started MAEN because we couldn't find products clean enough for our own daughters. So we did something the rest of the industry doesn't bother to: we defined exactly what "clean" should mean, and we hold every MAEN product to it.