I couldn’t find clean, effective haircare for my girls—so I made it.

Being a mom of four girls means a lot of braids, buns, and ponytails. It also means a lot of frustration trying to find products that actually work—without the junk.

I’m Hillary Rife—licensed cosmetologist, creator of @hairystylesforkids, and most importantly, a mom who knows what it takes to get kids’ hair looking cute and staying put.

After years of testing, tweaking, and answering thousands of DMs about what products I use, I realized the truth:

Most kids' hair products are either packed with questionable ingredients or simply don’t work.

So, I created Maen Hair—a brand built for moms who care about clean ingredients and styles that last.

the maen standard

At Maen, "clean" isn’t a marketing trend—it’s a promise.

• Minimalist formulas—only what’s needed, nothing extra.
• Every ingredient is chosen with care—no mystery additives, no hidden fillers.
• Lightweight, buildup-free formulas that rinse clean—no heavy residues left behind.
• No silicones, sulfates, parabens, phthalates, or synthetic fragrances.

If it’s not safe, necessary, or genuinely better—it’s not in the bottle.

Satisfaction Guarantee
Satisfaction Guarantee

The Maen Pledge

When you choose Maen, you're standing for something bigger than a good hair day:

• Safer everyday routines. Smarter ingredients.
• Haircare that strengthens kids' hair, instead of covering up damage.
• A future where products made for kids are actually made with kids in mind.

We believe great hair days should feel as good as they look.
And that "clean" shouldn’t just be a label—it should be the truth.

This isn’t just about hair.
It’s about rebuilding trust in everyday products—and protecting the next generation in the process.

Welcome to Maen Hair—where clean meets cute, and great hair days start young.