
I couldn’t find clean, effective haircare for my girls—so I made it.
Being a mom of four girls means a lot of braids, buns, and ponytails. It also means a lot of frustration trying to find products that actually work—without the junk.
I’m Hillary Rife—licensed cosmetologist, creator of @hairystylesforkids, and most importantly, a mom who knows what it takes to get kids’ hair looking cute and staying put.
After years of testing, tweaking, and answering thousands of DMs about what products I use, I realized the truth:
Most kids' hair products are either packed with questionable ingredients or simply don’t work.